SOBR was born from a turning point, when our founder faced the reality of a second kidney transplant failure. What could have been a setback became a catalyst for transformation. Years spent behind bars, on dance floors and in the endless cycle of weekend hangovers had taken their toll. But in choosing to quit alcohol, everything changed. Clarity returned. Energy followed. Life became brighter, more intentional and far more joyful.

It didn’t take long to notice a gap: there were plenty of places to drink, but nowhere that made not drinking feel just as fun, connected, and social. Soon after, her best friend — a self-confessed wine enthusiast turned wellness devotee started her own sobriety journey. What began as a short break from alcohol became a permanent shift. Together, they discovered that joy, laughter, and genuine connection don’t live at the bottom of a bottle.

SOBR grew from those shared experiences. A space where people can connect deeply, laugh freely and wake up remembering every moment. Whether you’re cutting back, cutting out, or simply curious, SOBR is here to redefine what a great night out can be: inclusive, uplifting, and unforgettable. No alcohol required.